Branding Your Business

This course will teach you the fundamentals of building a strong brand for your business, including brand strategy, visual identity, and brand messaging.

Course curriculum

1. Introduction
2. The key to unlocking the next level in your business
1. Brand Strategy
2. How to craft the perfect brand strategy
1. Brand Origin Story
2. What should a brand origin story include?
3. Tip for writing a brand origin story
1. Brand Mission Statement: What is a brand mission statement?
2. How to craft the perfect brand mission statement
3. Examples of brand mission statements
4. What should a brand mission include?
5. What is your brand's why
1. Brand Value: What are brand value?
2. Why does my brand needs values
3. Putting together your brand value
1. Crafting Your Brand Story: How to build a brand story
2. Qualities of an engaging brand story
1. Who Is Your Core Audience: Psychographics- a new approach
2. Identifying your core audience
1. It's Time To Make Your Brand Shine: What are the key differentiators
2. Characteristics of key differentiators
3. Ways to differentiate your brand
1. It's Time To Find Your Voice: what is your brand voice?
2. Types of brand voices
3. Helpful tips for your brand voice
1. Discovering Your Brand's Style: What is brand style
2. Choosing your brand style
1. All about logos: What is a logo
2. Important note about logo
3. Types of logos
1. Choosing your brand colours: What are brand colours
2. Colour psychology
3. Resources for choosing the perfect brand colour
1. Exploring brand typography: What is brand typography?
2. Types of fonts for your brand
3. Different uses for different fonts
4. Resource for choosing the right typography for your brand
1. What are supporting brand assets
2. Importance of supporting brand assets
1. Communicating brand imagery: What is brand imagery
2. Should you do a brand photo-shoot
3. Should you use stock photos
1. Conclusion

About this course

$300.00
43 lessons
0 hours of video content

"Create a lasting impression, brand your business today!"

ENROLL TODAY

Branding Your Business

Course curriculum

INTRODUCTION

Module #1

Module #2

Module #3

Module #4

Module #5

Module #6

Module #7

Module #8

Module #9

Module #10

Module #11

Module #12

Module #13

Module #14

CONCLUSION

About this course

"Create a lasting impression, brand your business today!"