Digital Media Management Workbook for Businesses
This course is a comprehensive digital media management workbook designed to help businesses effectively manage their online presence and improve their marketing strategies.
Introduction
REVENUE GENERATION
DEFINE AND DIFFERENTIATE YOUR BRAND
DEFINE YOUR IDEAL CUSTOMER
DEFINE YOUR BUYER PERSONAS
DEFINE YOUR SALES CYCLE
BUILD YOUR WEBSITE
PROMOTION: WEB TRAFFIC
PROMOTE: SEM (SEARCH ENGINE MARKETING)
PROMOTE: SEO (SEARCH ENGINE OPTIMIZATION)
BUILDING YOUR SOCIAL MEDIA SCHEDULE
ENGAGE: E-MAIL MARKETING
ENGAGEMENT: REMARKETING
"Shorts, Reels & Video Content"
CALL TO ACTION